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Item Enhancing Products Delivery Through the Application of Innovative Operating Model Based on Hybrid Agile Delivery Method: Case Information Communication Technologies “ICT” Service Providers(Springer Link, 2023) Al Jabri, Madhad Ali SaidPurpose: the purpose of this study is to find out a cutting-edge innovative solution for enhancing ICT products delivery and proposing an implementation plan with transformation recommendations aiming higher success rate. Methodology: This qualitative study is done through intensive literature review followed by qualitative analysis and selection of best product delivery method using cost benefit analysis and previous successful implementations benchmark. A proposed delivery operating model was also recommended accordingly. Findings: Based on the problem analysis and subsequent literature review, the existing delivery methodologies of ICT services providers are not fully sufficient to cater for high complex products delivery which require high integration and customer centricity. Hence, a hybrid delivery method is recommended based on previous success stories of 5 major companies with a proposed transformative operating model (framework) including a transformation plan and implementation recommendations. Implications: Information Communication Technologies services providers can benefit from the proposed hybrid product development approach and the suggested operating model as key differentiator for agility, customer centricity, and improved time to market. It enhances collaboration, innovation, culture, and Employee Engagement. Originality/value: Previous literature has extensively explored projects delivery models in various industries where there was minimum focus on ICT industry. This paper uncovers and contribute positively in proposing a successful hybrid agile delivery method with a transformative operating model to support higher success rate in ICT Industry to assure high-value creation, maximize return on investments with high net present value.