The effect of knowledge sharing on employees innovation in media industry

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British University in Dubai
Knowledge is a source of power for organizations. To increase knowledge within the organization, a knowledge sharing practice has to be involved. Knowledge sharing and organization innovation are the critical ways to maintain competitive advantages. Top management always search for effective policies which persuade employee to exchange and share knowledge with their colleagues in the organization. Sharing continues and valuable knowledge between employees is a primary aspect of knowledge sharing practice. In addition, knowledge sharing practice is a key success for organization innovation .The aim of this research is to conduct study on the effect of knowledge sharing on employee innovation in media organization. The research study started with extensive literature review on different topics related to knowledge sharing and employee innovation. Several definitions were highlighted in this research study as well as types of knowledge sharing such as tacit knowledge, explicit knowledge, and knowledge donating and knowledge collection. The knowledge sharing process is presented to show how to explicit tacit knowledge in order to make available to employees. The same process or model conducted in media organization is also explained. Then, a learning organization is described as it has factors that will be used to examine and facilitate knowledge sharing practice which are: trust, communication, reward and incentive system, supportive management role, commitment to learning. After that, a reason of practicing knowledge sharing is to have employee innovation. A definition of comprehensive innovation is given as well as dimensions of innovation which are: exploitative innovation and exploratory innovation. Then, innovation with technology in media organization such as implementation of “New Media” in media organizations has been also described in this research study. Based on extensive literatures that have been reviewed, a conceptual framework has been developed to be examined in this research and outline possible course of actions. A quantitative approach was obtained to gather real life data about the effect of knowledge sharing on employee innovation. The quantitative approach aims to find out the relationship between knowledge sharing and employee innovation. Moreover, the same approach was done to determine the relationship between sub independent variables (trust, communication, reward and incentive system, supportive management role, commitment to learning) and sub dependent variables (exploratory innovation and exploitative innovation). Based on data analysis several recommendations on how to have effective knowledge sharing practice has been proposed by the researcher. The proposed recommendations include increase the level of trust; establish effective communication channel, effective rewarding and incentive systems and effective strategy and organization structure for facilitating knowledge sharing.
knowledge sharing, media industry, organizations, organization innovation