Student Mobility in Transnational Higher Education: Study Abroad at International Branch Campuses

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dc.contributor.authorWilkins, Stephen
dc.contributor.authorHe, Lan
dc.date.accessioned2024-11-14T07:56:35Z
dc.date.available2024-11-14T07:56:35Z
dc.date.issued2020
dc.description.abstractThe purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution’s ambition (or not) to have students moving from the home university to a branch campus for study abroad. The selected institution websites were subjected to mixed-method data analysis, which included a content analysis procedure. It was found that some universities appear motivated to achieve IBC-based study abroad and demonstrate the required marketing communication competencies required, while other institutions possibly lack motivation and/or marketing competency. To effectively promote IBC-based study abroad, we advise universities to address the student decision-making process, as suggested by the hierarchy of effects model.
dc.identifier.citationWilkins, S., & He, L. (2022). Student Mobility in Transnational Higher Education: Study Abroad at International Branch Campuses. Journal of Studies in International Education, 26(1), 97-115. https://doi.org/10.1177/1028315320964289
dc.identifier.issnISSN: 1028-3153; Online ISSN: 1552-7808
dc.identifier.urihttps://bspace.buid.ac.ae/handle/1234/2702
dc.language.isoen
dc.publisherSage
dc.relation.ispartofseriesJournal of Studies in International Education
dc.titleStudent Mobility in Transnational Higher Education: Study Abroad at International Branch Campuses
dc.typeArticle
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