Transnational higher education: the importance of institutional reputation, trust and student-university identification in international partnerships

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dc.contributor.authorWilkins, Stephen
dc.contributor.authorMuhammad Mohsin, Butt
dc.contributor.authorHeffernan, Troy
dc.date.accessioned2023-05-09T11:41:09Z
dc.date.available2023-05-09T11:41:09Z
dc.date.issued2018
dc.description.abstractThis research assesses the extent to which the critical relational variables of university reputation, student trust, and student-university identification influence student behaviour towards transnational education partnerships. Students undertaking British degrees at two transnational partnership locations (Hong Kong, n = 203 and Sri Lanka, n = 325) completed a quantitative survey questionnaire. A conceptual model was developed and tested using structural equation modelling. University reputation and student trust were found to be significant predictors of student identification with each partner institution, and student-university identification was a significant predictor of student satisfaction, loyalty, and extra-role behaviours toward both the local and foreign educational organisations. The findings suggest that student relationship management strategies should focus on strengthening the higher education institution’s reputation, and increasing the students’ trust and identification with the institution. Moreover, universities should also assess potential partners for these qualities when entering into transnational education partnerships. Drawing on theories of social and organisational identification, this is the first study to consider student-university identification as the linchpin between the exogenous constructs of reputation and trust, and the endogenous constructs of student satisfaction, loyalty, and extra-role behaviours in both the international education and international business literatures.en_US
dc.identifier.citationHeffernan, T., Wilkins, S., & Butt, M.M. (2018), Transnational higher education: the importance of institutional reputation, trust and student-university identification in international partnerships. International Journal of Educational Management, 32(2), 227-240.en_US
dc.identifier.issn0951-354X
dc.identifier.urihttps://bspace.buid.ac.ae/handle/1234/2242
dc.language.isoenen_US
dc.publisherEmerald
dc.relation.ispartofInternational Journal of Educational Management
dc.relation.urihttps://doi.org/10.1108/IJEM-05-2017-0122
dc.subjecttransnational educationen_US
dc.subjectuniversity reputationen_US
dc.subjectco-branded productsen_US
dc.subjectorganisational identificationen_US
dc.subjectstudent satisfactionen_US
dc.subjectextra-role behavioursen_US
dc.titleTransnational higher education: the importance of institutional reputation, trust and student-university identification in international partnershipsen_US
dc.typeArticleen_US
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