Browsing by Author "Hazzam, Joe"

Now showing 1 - 4 of 4
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    Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty
    (Taylor & Francis https://www.tandfonline.com/doi/full/10.1080/0965254X.2021.1946127, 2023) Wilkins, Stephen; Hazzam, Joe; Megicks, Phil
    Rollover contracts are becoming increasingly commonplace in a range of service markets. Such contracts automatically renew for a further term when a contractual period comes to an end. Rollover contracts represent a unique form of loyalty, because a consumer who signs a rollover contract at the time of initial purchase, signals a commitment to stay loyal to the firm before they have even experienced the service delivery. Prior studies of automatic renewal have predominantly been undertaken in the domain of consumer economics, and the psychological dimension of buyer decision making has yet to be explored. The desire for convenience was found to have the strongest influence on consumers’ propensity for rollover service contracts. Additionally, trust as a mediator of reputation, and perceived value also influence consumers’ attitudes and behavioral intentions for selecting these products. It is concluded that service providers should ensure that consumers recognize that there is an element of reciprocity which is mutually beneficial to both parties in the provision of such contracts.
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    Doctoral publishing as professional development for an academic career in higher education
    (Elsevier, 2021) Wilkins, Stephen; Hazzam, Joe; Lean, Jonathan
    The aim of this research is to discover the views, practices and advice of experienced doctoral educators on how doctoral students in the fields of business and management may be encouraged and supported to write for publication, in order to promote their development as future academics. The data used in the study came from an online questionnaire survey completed by 54 individuals worldwide, who teach and/or supervise on doctoral business/management programmes. The job titles of the survey participants include dean, director of doctoral programmes, full/titled/chaired professor, and associate professor. Our survey participants unanimously agree that it is imperative for doctoral students who intend to pursue an academic career in higher education to achieve publications before they graduate, and that institutions and supervisors should share the responsibility to equip students with the knowledge and skills that will enable them to become effective and successful academic authors. The paper concludes with recommendations for students, institutions and supervisors/advisors. To our knowledge, this is the first international study that has explored the attitudes and practices of experienced doctoral educators to doctoral publishing, in the contexts of student development for an academic career, and doctoral supervisors acting as career mentors alongside their supervisory role.
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    International marketing capabilities development: the role of firm cultural intelligence and social media technologies
    (Taylor & Francis, 2022) Hazzam, Joe; Wilkins, Stephen
    The purpose of this study is to analyze how firm cultural intelligence and social media technologies influence the international marketing capabilities of multinational enterprise (MNE) regional offices. The data used in the research were obtained from MNE regional offices located in the Emirate of Dubai, which were analyzed using structural equation modelling. The results indicate that firm cultural intelligence and social media technologies have unique and complementary contributions to the development of international marketing capabilities, and these capabilities play an essential role in firm performance by lessening the adverse effects of foreign market turbulence.
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    International Marketing Capabilities in the Digital Age: The Role of Social Media Technologies and Firm Cultural Intelligence
    (The British University in Dubai (BUiD), 2020-06) Hazzam, Joe
    The marketing literature suggests that marketing capabilities are essential drivers of multinational organisations’ performance in foreign markets. Yet, the literature also indicates that cultural barriers represent significant challenges for the marketing department to develop international marketing capabilities that create value for foreign stakeholders. These challenges are even augmented by the emergence of social media platforms and the fast changes in the way consumers and firms communicate. Previous studies highlighted the role of marketing capabilities in explaining firms’ performance in international markets. However, little is known about the specific drivers of international marketing capabilities in digital and social media marketing and how it differs from a domestic market. In this research, the marketing capabilities and strategic management literature were used to develop a new conceptualisation of the drivers of international marketing capabilities. The thesis investigates the impact of firm cultural intelligence and social media technologies on the development of international marketing capabilities in the context of multinational enterprises that established regional offices to manage their marketing operations in foreign markets. Results explain that firm cultural intelligence and social media technologies have unique and complementary contributions to the development of international marketing capabilities, and these capabilities play an essential role in firm performance by lessening the adverse effects of foreign market turbulence. This thesis offers a new conceptualisation to the drivers of international marketing capabilities by identifying two distinct resources that have unique and complementary contributions to the development of international marketing capabilities. The firm cultural intelligence and social media technologies significantly impact the development of international marketing capabilities and might be incorporated into future MNEs’ international marketing research. The research implies that regional marketing managers should build specific processes that embed the cultural factors of their stakeholders and their regional operating markets. These culturally intelligent processes and structures contribute to the development of marketing capabilities and complement other firm’s resources, such as social media technologies.