Sirohi, PreetiAgarwal, AmitMaheshwari, Piyush2025-05-222025-05-222020Sirohi, P. et al. (2020) “A survey on Augmented Virtual Reality: Applications and Future Directions,” in 2020 Seventh International Conference on Information Technology Trends (ITT), pp. 99–106.https://bspace.buid.ac.ae/handle/1234/3105Augmented Reality (AR) is an evolving technology that reforms different fields like education and learning, manufacturing, health, etc. Companies are experiencing new changes in their process due to the adoption of new technology for their performance improvement and cost reduction. Therefore, research made on AR must consider an interdisciplinary review to understand its role as a hybrid model and generate an organized framework. The integration of emerging technologies has helped in the overall transformation of the business for a better chance. The research investigates the existing integration of innovative augmented reality (AR) technology, which has different application areas. Based on the literature survey, future research directions can be derived for the researchers and practitioners.enVirtual Reality, Telepresence, Emerging Technologies, Augmented RealityArticlehttps://doi.org/10.1109/ITT51279.2020.9320869.