Exploring User Experience (UX) Design organizational maturity

Abstract

Designing for the best user experience when people are interacting with the digital world had been evolving through the years as many different methods emerged helping users interact in the most pleasurable, efficient, useful, and meaningful way. Many organizations suffer from low profits and become largely unsuccessful due to neglecting user’s needs and in the competitive online platforms novel technologies are driving the user experience to new heights and with-it high gains in short periods of time. The developed markets have had UX methods well-established for a while and billion-dollar brands that is user-driven are evidence for the value UX design could add to the bottom line. In the aim to understand the roots of UX design and what backgrounds UX practitioners need to have, this research brings a brief account of the different disciplines that contributed to modern UX design methods and practices from ergonomics, human computer interaction, cognitive psychology, any many more. The main goal was to explore the UX profession which depends mainly on the designers and the construction of specialized UX teams in organizations. Labeling any organization as UX-mature drove the research to analyze the available UX maturity models and develop a tailor-made model based on the data gathered through two questionnaires and interviews with UX experts and several case studies showing the value of good UX design.