The resilience of the MBA in emerging economies: student motivations for wanting an MBA in China and the United Arab Emirates

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dc.contributor.authorWilkins, Stephen
dc.contributor.authorHe, Lan
dc.contributor.authorZhu, Li
dc.contributor.authorElmoshnib, Mohammad
dc.date.accessioned2023-05-09T11:41:34Z
dc.date.available2023-05-09T11:41:34Z
dc.date.issued2018
dc.description.abstractIn recent years, domestic demand for MBAs has fallen in most major Western markets but has increased or remained stable in emerging economies such as China and the United Arab Emirates (UAE), which are the two countries globally that host the largest numbers of international branch campuses. Thus, this research aimed to discover why students in China and the UAE still want an MBA. A survey questionnaire was completed by a total of 354 MBA students, at two universities in China and two universities in the UAE. Some of the results were surprising and unexpected. For example, recognition, prestige and networking – all key features in Chinese and Emirati societies – were found not to be key motivators for wanting an MBA. Instead, the desire to acquire knowledge and skills was the strongest motivator among respondents, accounting for 32.4 per cent of variance. This was followed by reasons associated with intrinsic benefits. The findings have implications for institutional strategy, curriculum design, programme delivery and the marketing of programmes.en_US
dc.identifier.issnPrint ISSN: 1360-080X Online ISSN: 1469-9508
dc.identifier.urihttps://bspace.buid.ac.ae/handle/1234/2243
dc.language.isoenen_US
dc.publisherTaylor and Francis
dc.relation.ispartofJournal of Higher Education Policy and Management
dc.relation.urihttps://doi.org/10.1080/1360080X.2018.1462439
dc.subjectmanagement educationen_US
dc.subjectmaster of business administrationen_US
dc.subjectstudent decision-makingen_US
dc.subjectcareersen_US
dc.subjecthigher education marketingen_US
dc.subjectUnites Arab Emirates (UAE)en_US
dc.titleThe resilience of the MBA in emerging economies: student motivations for wanting an MBA in China and the United Arab Emiratesen_US
dc.typeArticleen_US
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