Clean energy awareness campaigns in the UAE: an awareness promoters perspective

Abstract

Purpose: This paper presents an overview of recent public awareness campaigns on CE issues in the Gulf Cooperation Council (GCC) region.It also provides an in-depth case study of the United Arab Emirates (UAE), examining the obstacles and successes such campaigns have encountered in the country.As part of this work, the objectives of these CE awareness campaigns, the groups they have targeted, the institutions behind them, the level of support they have garnered and their impact are assessed.Design/methodology/approach: Besides a critical review of various secondary sources (publicly available and otherwise), the paper reports on the findings of in-depth interviews conducted with several professionals engaged in CE awareness-raising activities in the UAE.