The Influence of Green Innovation and Digital Transformation Strategy on the Relationship Between Sustainability and Service Sector Project Success in the Context of UAE
Abstract
The aim of the study is to shed light on how green innovation and digital transformation strategies influence the connection underlying to sustainability practices and project success. Through an analysis of the moderating impacts of green innovation and digital transformation, the study will offer important insights into how these elements may boost project success in a sustainable way. The study will be using a quantitative methodology, distributing surveys to directors or executives and project managers in UAE service industries in public sector. Employing structural equation modelling, the gathered data will be analysed to look at both the direct and indirect implications of the suggested factors. The study is expected to determine the extent to which digital transformation and green innovation impact the correlation between sustainability and project success. The presentation will emphasize specific advancements in digitalization and environmentally-friendly innovations that, when integrated with sustainable practices, enhance the results of projects. This study project is distinctive since it concentrates primarily on analyzing the service industry in the public sector of the United Arab Emirates. The market has undergone considerable expansion and an increasing focus on sustainability. This study investigates the importance of digital transformation and green innovation as mediators in the association between project success and sustainability, aiming to fill the existing gap in knowledge.
The findings will have a significant impact on organizational decisions and contribute to the development of optimal strategies for sustainable project management in the public sector of the UAE's service industry. Overall, this research has the capacity to stimulate positive transformation and ingenuity in the UAE service industry-public sector, creating opportunities for enhanced sustainability and prosperous initiatives in the future.
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Citation
Othman, A. (2025). The Influence of Green Innovation and Digital Transformation Strategy on the Relationship Between Sustainability and Service Sector Project Success in the Context of UAE. In: Al Marri, K., Mir, F.A., Awad, A., Abubakar, A. (eds) BUiD Doctoral Research Conference 2024. BDRC 2024. Lecture Notes in Civil Engineering, vol 587. Springer, Cham. https://doi.org/10.1007/978-3-031-84371-6_34