Nation Branding and How It Is Related to Foreign Direct Investment Inflows

Abstract

This study examines the existence of a correlation between the brand image of a country and its foreign direct investment (FDI) inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression that applies to the ten best nation branding index countries#1 between 2008 and 2014. The result illustrates a strong positive correlation between nation branding and FDI inflow, indicating that nation branding plays a significant role in attracting business to the country. Moreover, countries that exhibit high nation branding have a tendency to have significant increases in FDI inflows.