Browsing Dissertations for Sustainable Design of Built Environment (SDBE) by Subject "virtual reality"
Now showing items 1-1 of 1
-
Assessment of Virtual Reality technology as a tool to enhance beauty and skincare e-commerce targeting Gen X, Millennials and Gen Z in Dubai, United Arab Emirates
(The British University in Dubai (BUiD), 2020-03)This paper explores whether a virtual shopping experience using immersive VR technologies can enhance and possibly substitute an in-store presence of a consumer shopping for beauty and skincare products. Differences in ...