Browsing Faculty of Engineering & IT (Theses and Dissertations) by Subject "e-commerce"
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Assessment of Virtual Reality technology as a tool to enhance beauty and skincare e-commerce targeting Gen X, Millennials and Gen Z in Dubai, United Arab Emirates
(The British University in Dubai (BUiD), 2020-03)This paper explores whether a virtual shopping experience using immersive VR technologies can enhance and possibly substitute an in-store presence of a consumer shopping for beauty and skincare products. Differences in ...