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Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations
(Taylor and FrancisTaylor and Francis, 2016)
Over the last decade, international branch campuses have been established by universities from developing countries as well as developed countries. Little research has been conducted into students’ perceptions of branch ...
The effects of employee commitment in transnational higher education: the case of international branch campuses
(SAGE, 2017)
Higher education is a labor intensive activity and strong organizational performance depends upon employee commitment. This study analyses antecedents and consequences of employee commitment in universities that are involved ...
The resilience of the MBA in emerging economies: student motivations for wanting an MBA in China and the United Arab Emirates
(Taylor and Francis, 2018)
In recent years, domestic demand for MBAs has fallen in most major Western markets but has increased or remained stable in emerging economies such as China and the United Arab Emirates (UAE), which are the two countries ...
Talent management in transnational higher education: strategies for staffing international branch campuses
(Taylor and Francis, 2019)
The study investigates the practices of academic staff talent management at international branch campuses, with the aim of identifying a range of practical strategies that may address the unique challenges of managing ...
Establishing international branch campuses: a framework for assessing opportunities and risks
(Taylor and FrancisTaylor and Francis, 2016)
At the start of 2016, there were 230 international branch campuses operating worldwide, but of the campuses that were established since the mid-1990s, around 10 per cent have failed. The purpose of this article is to propose ...
The positioning and competitive strategies of higher education institutions in the United Arab Emirates
(Emerald, 2020)
Purpose – The purpose of this study is to discover how higher education institutions may segment the market in a competitive higher education hub and to assess the usefulness of strategic group analysis as an analytical ...
The benefits and drawbacks of transnational higher education: myths and realities
(2018)
The purpose of this article is to analyse some of the key ongoing debates in transnational higher education (TNHE). First, we discuss a selection of the claimed benefits and drawbacks of TNHE for home and host country ...
MNCs and religious influences in global markets: drivers of consumer-based halal brand equity
(Emerald, 2017)
Purpose
Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is ...
Institutional influences on firm strategy in authoritarian emerging economies: mass media companies in the UAE
(Emerald, 2021)
Purpose
This is one of the first studies to investigate the influences of institutions in an authoritarian regime on the strategies of firms that operate in a potentially sensitive industry. The purpose of this paper is ...
Issues and challenges for small countries in attracting and hosting international students: the case of Lithuania
(Taylor and Francis, 2016)
At the start of 2016, there were 230 international branch campuses operating worldwide, but of the campuses that were established since the mid-1990s, around 10 per cent have failed. The purpose of this article is to propose ...