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Transnational higher education: the importance of institutional reputation, trust and student-university identification in international partnerships
(Emerald, 2018)
This research assesses the extent to which the critical relational variables of university reputation, student trust, and student-university identification influence student behaviour towards transnational education ...
International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
(Taylor and Francis, 2018)
The study investigates how in international partnerships the brand credibility of each partner, student-institution identification with each partner, and perceived service quality relate to student satisfaction. A structured ...
Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms
(Taylor and Francis, 2018)
This study investigates whether firms that are evaluating potential partners might benefit from considering how consumers view these organisations, specifically the extent to which consumer identification with local and ...