Browsing by Subject "value co-creation"
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Modelling the relationship between “Internet of Things”, value co-creation and innovation performance in healthcare
(The British University in Dubai (BUiD), 2020-09)This research aims to explore the influence of “Internet of Things” (IoT) capabilities on the value co-creation and the service innovation performance of healthcare organisations. ‘Internet of Things’ is a new phenomenon, ... -
Value Co-creation through Social Media Platforms in Hotel Industry: Constructivist Grounded Theory
(The British University in Dubai (BUiD), 2022-03)This research is carried out to explore the opportunities for value co-creation and value capture provided by social media, as well as their applicability to strategy development purposes in the context of the hotel industry. ...