Dissertations (Business & Law)

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Adoption of Metaverse in Aerospace Industry: Organizational Perspective
(The British University in Dubai (BUiD), 2023-06) ABOUELELLA, LEENA; Dr Maria Papadaki
This study aims to identify the factors that influence the adoption of metaverse in the Aerospace Industry. Utilizing the Technology-Organization-Environment (TOE) Framework to develop a deductive questionnaire-based approach. The framework consisted of thirteen independent variables and one dependent variable (Metaverse Use Intention). 13 hypotheses are developed to statistically test the relationships between the 14 variables of the research model. The study adopted a convenience sampling approach, the population focused on the aerospace industry worldwide and on a general organizational type. The results from the data analysis from linear regression analysis suggest that the there is no statistical significance on the adoption of metaverse. The descriptive statistics collected offer an understanding of the perceptions and attitudes towards metaverse in the Aerospace Industry. The results show that this study needs to be more focused on specific sectors of the Aerospace Industry and to evaluate the individual perception as well as the organizational perception, utilizing the TOE Framework and TAM Model. The study contributes to innovation in the Aerospace Industry and provide a steppingstone to taking next steps in adopting Metaverse.