Urbanovič, JolantaWilkins, StephenHuisman, Jeroen2023-05-092023-05-092016Urbanovič, J., Wilkins, S., & Huisman, J. (2016), Issues and challenges for small countries in attracting and hosting international students: the case of Lithuania, Studies in Higher Education, 41(3), 491-507.Print ISSN: 1360-080X Online ISSN: 1469-9508https://bspace.buid.ac.ae/handle/1234/2234At the start of 2016, there were 230 international branch campuses operating worldwide, but of the campuses that were established since the mid-1990s, around 10 per cent have failed. The purpose of this article is to propose a framework that the strategic decision makers in higher education institutions can refer to when evaluating opportunities to develop branch campuses in foreign countries. The framework derives from empirical evidence that was the product of a rigorous search of the literature and other secondary sources, and it has drawn upon business management theories such as institutional theory, Porter’s industry-based view, and Barney’s resource-based view. Thematic analysis was used to identify the following themes, or influencing factors, in the data: environmental, industry, and organisational. The framework provides higher education managers with an analytical tool to guide a process of systematic data collection and analysis, which includes reflection on institutional objectives, resources, and competencies. It is likely that the systematic, data-driven approach promoted by the framework will in future reduce the number of international branch campus failures.enInternational branch campusesinternational expansionhigher education strategyrisk assessmenttransnational higher educationArticle