Iqbal, Arqam2013-07-172013-07-172008-0220050004http://bspace.buid.ac.ae/handle/1234/297Public sector organizations face a momentous task of constant change and upgrade to their services in today’s dynamic and hyper turbulent market place. Owing to the hyper active nature of the market place, the pace of change has never been greater than in the current business environment and is becoming a constant feature of organizational life. Coupled with massive economic expansion, increased globalization and massive transnational flow of information, there is a colossal pressure on public sector organizations to relentlessly instigate change. More so manage change effectively so as to increase the competitiveness of the states; else the increased diversification and ambitious growth strategies pursued by states can be rendered futile. This research focuses on one such change (‘Salik’) wherein the organization (roads and traffic agency) is faced with the task of resolving the traffic woes of Dubai and is working towards the integration of the entire road and transport network. The aim of this research is to examine and improve the effectives of the public sector organizations to manage change. In light of the aim the objectives of the research are to: Investigate how the road and traffic agency is managing change, especially change related to the implementation of advance technology, examine ‘Salik’ as technological change adopted by the agency, evaluate the consequences of this change on the existing network and stakeholders and to appraise the management strategy deployed to address the transport network in general and ‘Salik’ in particular. The findings of this research indicate key emerging issues adversely impacting change approach deployed. These include prioritization issues, timing of the change activities, time allotted to the change activities and issues pertaining to monitoring and feedback of change. Despite the prevailing issues; the study indicates that the state of flux has transformed into a state of equilibrium. The research findings also indicate that owing to this initiative undertaken by the agency, similar other projects are in the pipeline and a trend of symmetrical change approaches will emerge due to increased public spending and overhauling of state infrastructure fostered by the economic growth. This nonetheless, calls for the entities to carefully implement change and manage change effectively; wherein this research provides detailed insights into the current change and hence serves as a good case study to extrapolate results.eneffectivenesspublic sector organizationsorganizational lifebusiness environmentmanaging changemanagement strategystakeholdersDissertation