Naghavi, Mani2013-05-212013-05-212012-0680069http://bspace.buid.ac.ae/handle/1234/108DISSERTATION WITH DISTINCTIONFollowing available literatures on overreaction hypothesis and momentum effect, this research examines the profitability of contrarian and momentum strategies within large cap/blue-chip stocks of Switzerland financial market. Using a high frequency tactical asset allocation, the winner stocks continued to yield a significant large return in one day after portfolio formation and the losers reported insignificant return, hence, momentum is found to be profitable strategy in one-day holding period with an average return of above 14% per annum. A significant contrarian profitability of over 5% is also observed in 3 and 10 days holding period. Furthermore, the result shows Friday and January effect within momentum return in one day holding period.entrading strategiesstock marketSwitzerlandoverreaction hypothesismomentum effectfinancial marketDissertation