Factors Impacting the Adoption and Implementation of Business Intelligence and Analytics Projects in Organizations

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Date
2016-05
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The British University in Dubai (BUiD)
Abstract
The main aim of this research is to increase the understanding of why some organizations invest in and adopt Business Intelligence and Analytics (BI&A) projects while others do not. BI&A projects are defined in this research as a set of tools responsible for analyzing data. This research is thus interested in understanding the adoption process of BI&A projects. The scope of this research is organizations operating in the United Arab Emirates (UAE) and the Gulf region. Several models have been proposed to explain the adoption process in organizations. The technology adoption process could be summarized into three main phases: preadoption, adoption, and post-adoption. As most organizations undergo their endeavors in the form of a project, it is important to discuss the technology adoption process for a project. Thus, this research proposes three main stages to adopt BI&A projects in organizations: front-end management, project portfolio management, and project success. The literature has also identified different factors that impact each of the stages in this process. Specifically, the Technology-Organization- Environment (TOE) framework will be used to examine the impact of several technological, organizational, and environmental factors on the three project management stages (front-end management, project portfolio management, and project success). Therefore, this research proposes a research model that explains the adoption factors and process of BI&A projects in organizations.The initial validation of the research model is conducted through the synthesis of the main factors that impact the adoption process of BI&A projects in organizations. The resulted research model is then validated through questionnaires and statistical analysis. The results suggest (1) a BI&A project would be likely initiated in the the front-end management phase if: (a) the BI&A project is not complex, (b) the BI&A project is perceived as advantageous, (c) the BI&A project is perceived as compatible with the organization, (d) the organization has top management support, (e) the organization has good strategy and project management practices, (f) the organization has appropriate experience, (g) there is pressure from competition, and (h) there is good vendor support. The results suggest that (2) a BI&A project is likely to be included in the project portfolio and implemented if: (a) the BI&A project is perceived as compatible, (b) the BI&A project is perceived as advantageous, (c) the organization has good top management support, (d) the organization has a supportive culture, (e) the organization has good strategy and project management practices, (f) the organization has enough resources, (g) the organization has appropriate experience, and (h) there is pressure from competition. The results suggest that (3) a BI&A project is likely to be successful if the BI&A project is (a) compatible with the organization, (b) the organization has good top management support, (c) the organization has a supportive culture, (d) the organization has good strategy and project management practices, (e) the organization has enough resources, (f) the organization has appropriate experience, and (g) the organization has qualified infrastructure. This research contributes to the existing body of literature by proposing a BI&A adoption process for projects specifically for organizations in the United Arab Emirates (UAE) and the Gulf.
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Keywords
Business Intelligence and Analytics (BI&A), United Arab Emirates (UAE), front-end management, project portfolio management, project success
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