Please use this identifier to cite or link to this item: https://bspace.buid.ac.ae1234/897
Title: Charles Handy: The Exemplary Guru
Authors: Pinnington, Ashly, H.
Keywords: Charles Handy
management gurus
Issue Date: 2001
Publisher: Springer Link
Series/Report no.: Philosophy of Management
Abstract: Among many managers Charles Handy might well be described as a ‘world class’ management thinker. He is certainly the first British management author to have achieved international guru status. The author of widely-commended management best-sellers and MBA set texts, known through broadcasting and management videos, he has presented himself more recently as a self-styled ‘social philosopher’. But just how philosophical is he? Does he offer genuinely new ideas? And what explains his vast appeal? Ashly Pinnington considers three works from Handy’s social philosopher period. He argues that they are conservative and focused on the interests of managers and business owners rather than employees or society as a whole. Like a mediaeval friar seeking converts, Handy uses mythic structures and exempla to invest his claims and propositions with plausibility and authority. Drawing on research into management gurus as a phenomenon, Ashly Pinnington concludes that when we read authors like Handy we should attend not merely to the ‘philosophy’ but also to the way narrative techniques are used in conveying ideological and moral messages.
URI: http://bspace.buid.ac.ae/handle/1234/897
http://link.springer.com/article/10.5840/pom2001136
ISSN: 1473-589X
Appears in Collections:Pinnington, Ashly

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