Browsing Theses for Business Management by Author "ALANSAARI, MOHAMED EISA"

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The mediating role of Place Brand Image in the relationship between place branding communication strategies and Foreign Direct Investment

ALANSAARI, MOHAMED EISA (The British University in Dubai (BUiD), 2022-02)

The main aim of this study was to identify and examine the mediating role of place brand image in the relationship between place brand communication strategies and FDI attraction. This quantitative study intended to bridge ...