Browsing Faculty of Engineering & IT by Author "Abdulrazzaq, Reem"

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Social Commerce Trust Factors and Users' Perspectives: A Study in UAE Based on Trust-Extended Technology Acceptance Model

Abdulrazzaq, Reem (The British University in Dubai (BUiD), 2019-12)

Nowadays, social commerce has been turned into the most interactive and the most convenient way in online shopping. Despite having multiple risks when performing a purchase through social networks, yet it is becoming the ...