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Transnational higher education: the importance of institutional reputation, trust and student-university identification in international partnerships
(Emerald, 2018)
This research assesses the extent to which the critical relational variables of university reputation, student trust, and student-university identification influence student behaviour towards transnational education ...
International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
(Taylor and Francis, 2018)
The study investigates how in international partnerships the brand credibility of each partner, student-institution identification with each partner, and perceived service quality relate to student satisfaction. A structured ...
The effects of social identification and organizational identification on student commitment
(Taylor and Francis, 2016)
The purpose of this research is to investigate the effects of social and organizational identifications on student commitment, achievement and satisfaction in higher education. The sample comprised 437 students enrolled ...
Student experience at international branch campuses
(2020)
Many higher education institutions now have offshore campuses in foreign countries. To attract students in the host country, these international branch campuses typically rely on the parent institution and home country ...