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Transnational higher education: the importance of institutional reputation, trust and student-university identification in international partnerships
(Emerald, 2018)
This research assesses the extent to which the critical relational variables of university reputation, student trust, and student-university identification influence student behaviour towards transnational education ...
The influence of organisational identification on employee attitudes and behaviours in multinational higher education institutions
(Taylor and Francis, 2018)
In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent ...
Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms
(Taylor and Francis, 2018)
This study investigates whether firms that are evaluating potential partners might benefit from considering how consumers view these organisations, specifically the extent to which consumer identification with local and ...