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    The resilience of the MBA in emerging economies: student motivations for wanting an MBA in China and the United Arab Emirates 

    Wilkins, Stephen; He, Lan; Zhu, Li; Elmoshnib, Mohammad (Taylor and Francis, 2018)
    In recent years, domestic demand for MBAs has fallen in most major Western markets but has increased or remained stable in emerging economies such as China and the United Arab Emirates (UAE), which are the two countries ...

    The positioning and competitive strategies of higher education institutions in the United Arab Emirates 

    Wilkins, Stephen (Emerald, 2020)
    Purpose – The purpose of this study is to discover how higher education institutions may segment the market in a competitive higher education hub and to assess the usefulness of strategic group analysis as an analytical ...

    Institutional influences on firm strategy in authoritarian emerging economies: mass media companies in the UAE 

    Wilkins, Stephen; Emik, Serap (Emerald, 2021)
    Purpose This is one of the first studies to investigate the influences of institutions in an authoritarian regime on the strategies of firms that operate in a potentially sensitive industry. The purpose of this paper is ...

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    AuthorWilkins, Stephen (3)Elmoshnib, Mohammad (1)Emik, Serap (1)He, Lan (1)Zhu, Li (1)Subject
    Unites Arab Emirates (UAE) (3)
    higher education marketing (2)careers (1)coupling (1)decision making (1)decoupling (1)higher education hub (1)institutional theory (1)management education (1)market positioning (1)... View MoreDate Issued2018 (1)2020 (1)2021 (1)Has File(s)Yes (3)

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