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MNCs and religious influences in global markets: drivers of consumer-based halal brand equity
(Emerald, 2017)
Purpose
Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is ...
Transnational higher education: the importance of institutional reputation, trust and student-university identification in international partnerships
(Emerald, 2018)
This research assesses the extent to which the critical relational variables of university reputation, student trust, and student-university identification influence student behaviour towards transnational education ...
Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging or slack filling
(EmeraldEmerald, 2016)
Purpose
The purpose of this study is to discover the extent to which consumers are aware of air filling in food packaging, the extent to which deceptive packaging and slack filling – which often result from package ...
The influence of organisational identification on employee attitudes and behaviours in multinational higher education institutions
(Taylor and Francis, 2018)
In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent ...
International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
(Taylor and Francis, 2018)
The study investigates how in international partnerships the brand credibility of each partner, student-institution identification with each partner, and perceived service quality relate to student satisfaction. A structured ...
The acceptance of halal food in non-Muslim countries: effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism
(Emerald, 2019)
Purpose – International restaurant and fast food chains such as KFC, McDonalds and Subway currently serve halal food in some non-Muslim countries, with mixed results. The purpose of this research is to identify the factors ...
Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
(Taylor and Francis, 2019)
In order to satisfy the Muslim market segment, many restaurant and fast food companies in Western countries have standardised their products by switching to halal. The purpose of this research is to discover the extent to ...
Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms
(Taylor and Francis, 2018)
This study investigates whether firms that are evaluating potential partners might benefit from considering how consumers view these organisations, specifically the extent to which consumer identification with local and ...