Search
Now showing items 1-3 of 3
The resilience of the MBA in emerging economies: student motivations for wanting an MBA in China and the United Arab Emirates
(Taylor and Francis, 2018)
In recent years, domestic demand for MBAs has fallen in most major Western markets but has increased or remained stable in emerging economies such as China and the United Arab Emirates (UAE), which are the two countries ...
The return of China’s soft power in South East Asia: an analysis of the international branch campuses established by three Chinese universities
(Palgrave Macmillan, 2019)
The purpose of this research is to investigate the relationship between China’s soft power and the international branch campuses (IBCs) established overseas by Chinese universities, and to identify which aspect of China’s ...
Achieving legitimacy in cross-border higher education: institutional influences on Chinese international branch campuses in South East Asia
(SAGE, 2018)
All universities must achieve legitimacy, as this is essential to attract students, staff and resources, including funding. In order to achieve legitimacy in transnational higher education, universities must conform to the ...