An exploration of intelligence management opportunities for organizations in the UAE: Possible challenges for culture
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Date
2017-10
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The British University in Dubai (BUiD)
Abstract
The aim of this paper was to explore the intelligence management opportunities available to
Organizations operating within the UAE market, and the likely impact of the UAE culture on
Such businesses. Business intelligence is a crucial component of a firm’s intelligence
Management process. It also influences the competitive intelligence process. The study adopted a
Constructivist qualitative approach to understand the challenges faced by organizations in the
UAE market in implementing intelligence management processes. A deductive research
Approach was deemed ideal in understanding the concept of intelligence management as it affects
Businesses in the UAE. A descriptive research design aided in obtaining in-depth knowledge on
The application of intelligence management by businesses in the UAE. Data collection was
Accomplished. Via the use of an online survey administered to business managers in the UAE.
Study findings revealed that technology, emotional intelligence and consumer preferences all
Influence business intelligence. Consequently, these factors act as an opportunity for firms in the
UAE to exploit, thereby enabling them to easily integrate these with their business intelligence
Management systems. The findings further show that integrating efficiency and flexibility enable
Businesses to apply business intelligence and thus equip them with a competitive advantage in
The UAE market. Moreover, study findings revealed that cultural diversity has a positive impact
On the implementation of business intelligence, as does cohesive culture. The study identified
Business intelligence as vital component in enhancing emotional intelligence, promoting social
Cohesion, increasing understanding of customer preferences, and promoting business
Technological capabilities. The use of business intelligence in data collection promotes
Competitiveness and knowledge acquisition, while proper management of business intelligence
Enables a firm to keep a close eye on the competition. Effective national culture is positively
Linked to business intelligence. Besides, business intelligence enables organizations in the UAE
To gain useful insights on consumer behavior. Such information aids in the development of
Products and services that match consumer preferences.
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Keywords
intelligence management, United Arab Emirates (UAE), intelligence management processes, business intelligence